🌐 Complete Guide to Social Media Business Setup & Conversion Tracking
🌐 Complete Guide – Social Media Business Setup & Conversion Tracking

Set Up Business Pages, Ads, Pixels & Conversion Tracking

A light‑background, reader‑friendly playbook for Facebook/Instagram, LinkedIn, and Google/YouTube — from page creation to event tracking.

1. 📢 Create Your Business Pages

To run ads, you first need official business pages:

Facebook & Instagram

  • Go to Facebook Business Page Setup.
  • Add:
    • Profile Picture (logo/headshot)
    • Cover Photo (branded banner)
    • Business Details (name, about, website link, contact info)
  • Link Instagram: Page Settings → Instagram → Connect Account.

LinkedIn

YouTube

  • Create a Brand Channel for your business.
  • Add logo, banner, and description with website/course links.

Tip: Keep visuals consistent across platforms (colors, fonts, tagline) to improve brand recall and ad performance.

2. 🎯 Connect Business Page to Ads Manager

For running paid campaigns:

Facebook & Instagram

  • Open Meta Business Suite.
  • Create a Business Account.
  • Add your Facebook Page & Instagram.
  • Set up Ad Account (add payment method).

LinkedIn Ads

YouTube Ads (Google Ads)

  • Open Google Ads.
  • Link your YouTube channel.
  • Add billing information.

3. 📊 Conversion Tracking Setup

Why? Conversion tracking helps you know which ads bring leads/sales.

Facebook Pixel Setup

  1. Go to Meta Business Suite → Events Manager.
  2. Click Connect Data Sources → Web → Meta Pixel.
  3. Name your Pixel.
  4. Copy Pixel ID or install the Meta Pixel Code on your website.
  5. Paste it into the <head> section, or use Google Tag Manager / plugins (WordPress: “PixelYourSite”).
  6. Verify using the Meta Pixel Helper (Chrome extension).

👉 Tracks: Page views, button clicks, form fills, purchases.

Google Ads Conversion Tracking

  1. Go to Google Ads → Tools → Conversions.
  2. Create a Conversion Action (Website, App, Call, Import).
  3. Add the tracking code snippet to your website.
  4. Verify in Google Tag Assistant.

👉 Tracks: Leads, calls, purchases.

LinkedIn Insight Tag

  1. Go to Campaign Manager → Account Assets → Insight Tag.
  2. Copy the code snippet.
  3. Add it to your website <head>.
  4. Verify with LinkedIn Pixel Helper.

👉 Tracks: LinkedIn ad conversions (B2B leads).

4. 🖥️ Connecting Pixel to Your Landing Page / Website

  • WordPress → Use plugins like PixelYourSite or Header Footer Code Manager.
  • Wix / Squarespace → Settings → Marketing → Add Tracking Code.
  • Custom Websites → Paste code manually inside <head></head>.
  • Always test with browser extensions (Pixel Helper, Tag Assistant).

Pro tip: Implement via Google Tag Manager (GTM) to manage all pixels centrally and add click/scroll tracking without code changes.

5. 👥 How to Track Clients & Events

  • Standard Events → Page View, Lead, Purchase, Add to Cart.
  • Custom Events → Track specific button clicks (e.g., “Download PDF”).
  • Event Parameters → Add value, currency, user actions.

CRM Integration

  • Connect Facebook/Google Ads to CRMs (HubSpot, Zoho, GoHighLevel).
  • Sync leads directly into CRM for fast follow‑up.

Retargeting

  • Use pixel data to retarget visitors who didn’t buy.
  • Example: Show ads to “People who visited your course page but didn’t sign up.”

6. 🚀 Best Practices

  • Verify your domain ownership (required by Facebook for some tracking).
  • Use UTM parameters in ad URLs to track traffic in Google Analytics.
  • Segment audiences: Cold, Warm (site visitors), Hot (past buyers).
  • Set up Custom Conversions (e.g., “Sign Up” button clicks).
  • Test multiple ad creatives, headlines, and calls to action.

✅ Summary

Create your business pages (FB, IG, LinkedIn, YouTube). Connect them to Ads Manager. Set up Pixel/Conversion Tracking for Facebook, Google, and LinkedIn. Install tracking code on your website/landing page. Track events, retarget clients, and optimize ads.

This guide uses soft, light colors for readability. Adjust accents by editing CSS variables in :root.
Set-up Business Tracking